Your company does not have a brand problem. It has a vocabulary problem.
Brand lives in someone else's memory, which means you do not own it, which is uncomfortable, which is why most people prefer to talk about hoardings. You, as a part of the organisation’s workforce, do not build the brand, you co-build it with your numerous customers, media, critics, to name a few.
Watch. Listen. Feel.
Short Video Stories. Podcast.
Your company does not have a brand problem. It has a vocabulary problem.
Brand lives in someone else's memory, which means you do not own it, which is uncomfortable, which is why most people prefer to talk about …