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Ashish Sigdel

consults on brand, marketing and product strategy for companies across Nepal. His work spans telecom, fintech, education and consumer goods. He also teaches Brand & Marketing Strategy to MBA students, including training aspiring and mid-level professions on brand, marketng and sales.

2 posts

The ad that ran next to the body

Two days after the Bhotekoshi flood, a video circulated of a man trying to work a gold earring loose from a body pulled out of …

Market Signals  Ashish Sigdel

Your company does not have a brand problem. It has a vocabulary problem.

I have sat in the same meeting maybe forty times. Someone senior says the company needs to build its brand. Everyone nods. Then, within about …

Market Signals  Ashish Sigdel

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